Smart Websites
The secret weapon of a successful business

Good design matters. But smart designs matter more. The fact that businesses have 10x more competition today, a smart website can be the difference that gives your business the edge. We’re passionate about smart websites which are data driven, that is not only technology savvy but speaks to your audience to show case your brand, helping you make meaningful connections.

Smart websites extend far wider than a simple visual execution. It encompasses strategic intent, customer engagement, technical & data driven considerations for development and implementation for measurable performance.

Website as a Channel

Many online marketing solutions identify their customers using only cookie-based data, but that doesn’t even remotely cover the scope of engagement between your customers and your brand. Our smart websites collect customer activities across all touchpoints and connects them to your website, turning it into an AI-powered personalised marketing channel that drives better engagement.

Create an unprecedented user experience

Use elements that are not traditionally implemented on a website, like segmentation, automation, and personalisation, to create a truly personalised and memorable web experience.

We turn the dial up on your websites
Instead of showing random, one-size-fits-all messages or images that could turn off your potential customers, we get to know them based on the interactions we’ve collected through our unique tracking, and tailor your content accordingly, with adaptive recommendations, banners, and overlays.
We capture the behaviour that matters

We turn your website into a customer behaviour capturing machine. The technology we use allows us to collect a rich, unified profile for each person who visits your online store or website. You can target these customers using our 360 campaign whixh is individually based on their personal browsing and purchasing patterns.

types of websites we build
Business Websites
Your company website lets you showcase what products or services that you offer.

This is the most basic type of website that our clients usually require, and we’ll be more than happy to create one for you.

Here at Marketing Lab we’ll take your essence as an organisation and translate it into an attractive and engaging website that helps improve the perception of your business, drive leads, or whatever goal you have in mind. In other words, we’ll help you stand out and make your voice loud and clear in an increasingly competitive online marketplace.

Ecommerce Websites
If you want to sell products online, an eCommerce website is what you need.

There’s the user experience or UX. It’s essential that you give customers one that’s already familiar to them. That way, they can go from browsing your catalogue to completing the purchase at the checkout page faster. Otherwise, they’ll leave the page and you’ll lose potential sales in the process.

Great product images are also important. You want your products to be as enticing to your customers as possible. Do that, and you’ll be able to sell products faster. On the other hand, poorly shot images can dissuade customers from buying items.

Event Website
Need a website that helps you sell tickets and creates that much-needed buzz for your event?

We can create a website that lets users register, purchase tickets, and get more information about the event. It’s responsive so that your customers can access it on whatever device they’re using. WordPress CMS is our go-to platform for event websites because it’s not only great for publishing content, but it’s also highly customisable so you can add functions quickly as you need them.

We don’t stop there. We also have a professional marketing team that can build up the hype for your event and promote it on a wide range of channels if you require them.

Landing Page
A landing page is where your traffic is directed after they click on your ad.

It often contains a sales letter that persuades readers to respond to the call to action, such as to register, click on a link, or request for more information.

Landing pages are also ideal for split testing your campaigns to determine which one works best. After the test, you’ll be able to focus on the best-performing page and you’ll have confidence in knowing that it will deliver the results that you want.

Property Websites
We’ll combine form and function when creating your real estate website.

We’ll ensure that the design reflects your company’s brand and values, and that it’s consistent with your other existing materials for a seamless brand experience wherever customers encounter you.

Your website will also come with powerful tools that make your work faster and simpler. These include an agency software that lets you manage your business and build stronger customer relationships in a way you weren’t able to do in the past. An advanced search feature tool will also be included in your website so you can display and administer property feeds with unparalleled ease.

Showcase Websites
A showcase website lets you put the spotlight on your product to promote it or to create a buzz around it.

It’s a standalone page that’s separate from your main website, so you can be as creative as you want when it comes to the overall design and branding, resulting in a page that truly stands out.

Take advantage of our expertise in creating showcase websites that are stunning, functional, and that drive traffic effectively by sending us an enquiry today.

System & Login Areas
We also develop and design systems and login areas that seamlessly combine form and function.

While our design and development work are our most visible projects, we can also help you build highly customised web-based systems. These include CRMs that match your very specific requirements and even simple login areas.

Regardless of what you need, you can rely on our expertise in web design and web application development to deliver something that matches your requirements. We make all these possible by developing systems on the PHP Zend Framework, which is the gold standard in creating flexible and robust websites, web applications, and web services.

  • Business Websites
  • Ecommerce Websites
  • Event Websites
  • Landing Pages
  • Property Websites
  • Showcase Websites
  • System & Login Areas

Business Websites
Your company website lets you showcase what products or services that you offer.

This is the most basic type of website that our clients usually require, and we’ll be more than happy to create one for you.

Here at Marketing Lab we’ll take your essence as an organisation and translate it into an attractive and engaging website that helps improve the perception of your business, drive leads, or whatever goal you have in mind. In other words, we’ll help you stand out and make your voice loud and clear in an increasingly competitive online marketplace.

Ecommerce Websites
If you want to sell products online, an eCommerce website is what you need.

There’s the user experience or UX. It’s essential that you give customers one that’s already familiar to them. That way, they can go from browsing your catalogue to completing the purchase at the checkout page faster. Otherwise, they’ll leave the page and you’ll lose potential sales in the process.

Great product images are also important. You want your products to be as enticing to your customers as possible. Do that, and you’ll be able to sell products faster. On the other hand, poorly shot images can dissuade customers from buying items.

Event Website
Need a website that helps you sell tickets and creates that much-needed buzz for your event?

We can create a website that lets users register, purchase tickets, and get more information about the event. It’s responsive so that your customers can access it on whatever device they’re using. WordPress CMS is our go-to platform for event websites because it’s not only great for publishing content, but it’s also highly customisable so you can add functions quickly as you need them.

We don’t stop there. We also have a professional marketing team that can build up the hype for your event and promote it on a wide range of channels if you require them.

Landing Page
A landing page is where your traffic is directed after they click on your ad.

It often contains a sales letter that persuades readers to respond to the call to action, such as to register, click on a link, or request for more information.

Landing pages are also ideal for split testing your campaigns to determine which one works best. After the test, you’ll be able to focus on the best-performing page and you’ll have confidence in knowing that it will deliver the results that you want.

Property Websites
We’ll combine form and function when creating your real estate website.

We’ll ensure that the design reflects your company’s brand and values, and that it’s consistent with your other existing materials for a seamless brand experience wherever customers encounter you.

Your website will also come with powerful tools that make your work faster and simpler. These include an agency software that lets you manage your business and build stronger customer relationships in a way you weren’t able to do in the past. An advanced search feature tool will also be included in your website so you can display and administer property feeds with unparalleled ease.

Showcase Websites
A showcase website lets you put the spotlight on your product to promote it or to create a buzz around it.

It’s a standalone page that’s separate from your main website, so you can be as creative as you want when it comes to the overall design and branding, resulting in a page that truly stands out.

Take advantage of our expertise in creating showcase websites that are stunning, functional, and that drive traffic effectively by sending us an enquiry today.

System & Login Areas
We also develop and design systems and login areas that seamlessly combine form and function.

While our design and development work are our most visible projects, we can also help you build highly customised web-based systems. These include CRMs that match your very specific requirements and even simple login areas.

Regardless of what you need, you can rely on our expertise in web design and web application development to deliver something that matches your requirements. We make all these possible by developing systems on the PHP Zend Framework, which is the gold standard in creating flexible and robust websites, web applications, and web services.

Let them speak for us!
Some impressions from our clients
Platforms we use
  • WooCommerce
  • WordPress
  • Drupal
  • Joomla
  • Magento
  • Zend Framework

Woocommerce

Aside from being an eCommerce platform, WooCommerce seamlessly integrates with WordPress, making it a robust and user-friendly eCommerce and publishing tool.

WordPress

WordPress is an open-source content management system that’s become synonymous with blogging because of its user-friendly interface.

Drupal

Drupal is a PHP-based content management system that’s free and open-source and distributed under the GNU General Public License. It’s used by organisations as diverse as corporations and government agencies.

Joomla

Joomla is a content management system that’s free and open source. It’s perfect for business websites, showcase websites, and event websites.

Magento

Magento is a PHP-based open-source eCommerce platform that’s used by the majority of the internet’s top 1,000 merchants.

Zend Framework

When creating system and login areas, Zend is the ideal framework for the job. It’s an object-oriented, open source, implemented in PHP 5, and licensed under the New BSD License.

Woocommerce

Aside from being an eCommerce platform, WooCommerce seamlessly integrates with WordPress, making it a robust and user-friendly eCommerce and publishing tool.

WordPress

WordPress is an open-source content management system that’s become synonymous with blogging because of its user-friendly interface.

Drupal

Drupal is a PHP-based content management system that’s free and open-source and distributed under the GNU General Public License. It’s used by organisations as diverse as corporations and government agencies.

Joomla

Joomla is a content management system that’s free and open source. It’s perfect for business websites, showcase websites, and event websites.

Magento

Magento is a PHP-based open-source eCommerce platform that’s used by the majority of the internet’s top 1,000 merchants.

Zend Framework

When creating system and login areas, Zend is the ideal framework for the job. It’s an object-oriented, open source, implemented in PHP 5, and licensed under the New BSD License.

Pro Support

Say Hi to your team of experts

Working with us mean premium serviceability and not just one area but in all areas of your digiral marketing. All out staff are problem solvers with greaat knowledge on your account. No more getting the run around by account managers that have no understanding of your business.

Want to speak with someone at Marketing Lab today?