Since marketing began in the 40’s business’ have been relying on campaigns driven by knowledge, big budgets and trial and error to try and gain results which aren’t always guaranteed. Now, marketing in the 21st century has seen a seismic shift when it comes to delivering results. Gone are the days of big promises and little to no rewards.
We can guarantee results no matter the budget, company size or the market you’re in. How you might ask?
It’s called marketing with
The shift is Deep Machine Learning. What we mean by this is that computers are using their deep learning algorithms to record and store data every single day to constantly learn and update themselves on things such as trends, buying patterns, products within the market, interaction rates, demographics, interests, habits…….. And the list goes on and on.
With this deep machine learning comes Power.
Power within your Marketing.
This type of new age marketing is consuming industries with its sheer power, result driven learning and it’s changing the way many professions are going about their business models.
Gone are they days where you could buy a slot on television, put up an ad and expect to see results. Customers today are wanting a highly interactive & highly personalised consumer experience.
Marketers have always faced the battle of delivering the right message, to the right customer, at the right time. But with AI, delivering this message is accomplished easily with what we call customer segmentation.
AI allows us as marketers to separate your customers into distinct personas and understand exactly what motivates them in terms of products, services or interactions.
With this type of information in mind we can build campaigns tailored to these audiences that we know will drive results.
With smarter audiences comes smarter searches. People are finding what they want, faster than ever before thanks to rapid fire search engines. AI & Big Data solutions can analyse these search patterns to help marketers know where to focus their efforts.
With a new abundance of data available, online ads can become smarter and tailored to a specific audience group. AI allows us to dig deeper into keyword searches, social profiles and other online data to allow you to establish a connection through your ads.
Audience analytics is going past the typical demographics level to understand people on an individual basis. Understanding audiences on this type of basis allows marketers to identify ready buyers or future clients so they know what type of advertising to serve.
By having access to this amount of data, trends and machine learning we are able to produce campaigns that will produce exceptional results at a fraction of the cost.
Because of its continuous learning process AI technologies can uncover what were once hidden insights and can now also incorporate them into your future marketing, optimizing outreach to target only the most relevant users.
If we as marketers are getting excited, then you as a business owner should be jumping out of your seat right about now.
The reason why we are so excited is because here at Marketing Lab we have been
AI technology for quite some time now and we are already seeing results.
Finally, we are at a stage where we feel motivated to share the results, so you can see first-hand the power of this technology.
A series of different campaigns were managed and monitored by our marketing team with the help of AI to prove what was more efficient Human or Machine. This is what we found.
A.I will build and learn who your target audience quickly and build data that will help you with campaign optimisation, so you are not wasting time and money on testing.
Learning trends within your niche market and uncovering insights allows A.I to deliver your advertising to the right people who are wanting to take action right there and then.
With the capabilities of A.I and big data we are able to see exactly what marketing works for your business. With this type of knowledge, we are able to use your budget more efficiently to scale your business model.
Register using the link below.
We look forward to exposing you to the power of A.I.