Luxury Adult E-Comm Store uses 360 Campaign To Generate 3X In Sales From AdWords During COVID-19.

Find out how we drilled into untapped markets to get our luxury toys in front of high-quality traffic that was guaranteed to convert using innovative and new marketing strategies.

This Luxury adult store had a few problems they were battling with before they turned to us for help.

Problems

  • Decrease in online sales due to COVID-19
  • On average producing 30 sales per month without any way to scale and grow
  • Consumers lost their buyers confidence when purchasing luxury items

Approach

  • Complete customer profiling (Client Discovery exercise) and business scoping to identify the ideal customer
  • Build customer Avatars using raw data
  • Differentiate their products from the competition, educating the market as to why these are quality luxury toys that come with a hefty price tag
  • Complete an in-depth AdWords audit. Analysing ads & keyword performance. Cutting areas that are underperforming to shave wasted clicks and maximise budget for more conversion opportunities.
  • Balancing our AdWord campaigns with the right number of research, converting & brand keywords to hit customers at all stages of their buying cycle
  • Uncover untapped markets within Googles ad platform, where we could serve our ads to help us dominate the Australian adult market
  • Identify new strategies to lower the barrier of entry for customers who had lost their buyers confidence due to COVID-19
  • Implement innovative strategies to help scale & grow the campaigns conversion figures, boosting company revenue from online sales

Result

  • This Luxury E-Comm adult store is now dominating the adult toy industry, occupying a large share of the Australian market
  • They now have an active Google AdWords campaign that generates 90+ sales per month on average. Sometimes hitting 120+ in sales for a good month.
  • We rank No 1 on Google shopping for 85% of our product range, taking advantage of this cheap ad format by generating large amounts of high-quality traffic to our site
  • Understanding our ideal customer gives us increased impact when we are creating our ads, guaranteeing better engagement and conversion results
  • We drove $40,000 of extra revenue by offering a simple payment facilitator within our sales process to help customers overcome their low buyer confidence.
Visit the link below to get the full story on how we achieved these results.