Digital Performance Agency
A Unique Digital Marketing Agency, That Merges Creativity, Science & Technology To Motivate Your Prospects Into Taking Action.
We’re here to guide you and your organisation through your digital marketing journey. We’ve worked on digital marketing projects all over Australia and our aim is to build long term partnerships with all of our clients. We are Australia’s first Digital Performance Agency and we stand for being at the forefront of evolving technological advancements by taking our marketing strategies to new heights of innovation, creativity, performance, and results. We have over 10-years of experience in managing PPC campaigns, SEO strategies, Email Marketing campaigns, and Website Optimisation. As long as your website is receiving traffic there is an opportunity to increase the quality of your visitors, enquiries and overall conversion rates. Your marketing strategy is the single most important element of your business. Let’s put a strategy in place to take your marketing to the next level.
Digital Campaign Creation
Paid Advertising PPC
Paid search is a highly effective method of ‘buying’ traffic to your website. PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.
PPC has a number of sub-divisions such as display, video, and shopping, but it all started with text-based ads served in Google’s search engine results.
Search Engine Optimisation
We’re not your typical SEO agency. We don’t blind you with technical jargon, keep you in the dark over what we’re doing or promise you that you’ll rank in position #1 for a random keyword.
Our SEO services are geared towards you and your business. We work with you and your team to create an organic search strategy that provides a strong ROI. We’re transparent at all times and want to see your business succeed.
Digital Marketing Training
Following our Client Discovery exercise, we will work with you to create your customised strategy. During our strategy consulting appointment, we ensure that no client is left with a large amount of research or data analysis and is left unsure of how to proceed. Whether it’s the production of a detailed sitemap, an inclusions list for a website build or a comprehensive 12-month marketing calendar with guidance on messaging and platforms, we believe that we go that extra step.
We can appreciate that presenting you with an extensive document full of all our research and findings can be a little daunting, and as such, it’s well worth our time to produce an executive summary with clear steps to proceed and a tangible output from our research exercise.
Video Ad Creation
As with all the best digital strategies, when planning your video, you should always start with your target audience and seek to develop your video, so it speaks to the ideal prospect in a meaningful and effective way.
When running pre-roll video ads on YouTube, you have approximately 6 seconds before your ad can be skipped. So, it’s vital to capture your audience’s interest in this very short space of time. In addition to the video itself, it’s possible to include interactive elements such as Click to Action overlays and links to your site or mobile app.
Website Design
Creating engaging websites with a great user experience is what we aim to do at Marketing Lab. Our designs are always created with the use of market research, industry insights and trends so that your website not only looks fantastic, is carefully designed with the prospect in mind and is easy to use which will maximise your conversion rate.
- Digital Campaign Creation
- Paid Advertising PPC
- Search Engine Optimisation
- Social Media Advertising
- Digital Marketing Training
- Video Ad Creative
- Website Design
Digital Campaign Creation
Paid Advertising PPC
Paid search is a highly effective method of ‘buying’ traffic to your website. PPC is a fantastic source to drive traffic and increase conversions for new and established websites. PPC is exceptionally trackable and as a result, it’s very easy to measure how profitable the traffic is.
PPC has a number of sub-divisions such as display, video, and shopping, but it all started with text-based ads served in Google’s search engine results.
Search Engine Optimisation
We’re not your typical SEO agency. We don’t blind you with technical jargon, keep you in the dark over what we’re doing or promise you that you’ll rank in position #1 for a random keyword.
Our SEO services are geared towards you and your business. We work with you and your team to create an organic search strategy that provides a strong ROI. We’re transparent at all times and want to see your business succeed.
15 Million People in the AU Use Social Media Regularly
It’s reported that 8 in 10 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up significant advertising potential, giving businesses the chance to target a vast percentage of the AU population at the awareness stage of the customer journey.
Digital Marketing Training
Following our Client Discovery exercise, we will work with you to create your customised strategy. During our strategy consulting appointment, we ensure that no client is left with a large amount of research or data analysis and is left unsure of how to proceed. Whether it’s the production of a detailed sitemap, an inclusions list for a website build or a comprehensive 12-month marketing calendar with guidance on messaging and platforms, we believe that we go that extra step.
We can appreciate that presenting you with an extensive document full of all our research and findings can be a little daunting, and as such, it’s well worth our time to produce an executive summary with clear steps to proceed and a tangible output from our research exercise.
Video Ad Creation
As with all the best digital strategies, when planning your video, you should always start with your target audience and seek to develop your video, so it speaks to the ideal prospect in a meaningful and effective way.
When running pre-roll video ads on YouTube, you have approximately 6 seconds before your ad can be skipped. So, it’s vital to capture your audience’s interest in this very short space of time. In addition to the video itself, it’s possible to include interactive elements such as Click to Action overlays and links to your site or mobile app.
Website Design
Creating engaging websites with a great user experience is what we aim to do at Marketing Lab. Our designs are always created with the use of market research, industry insights and trends so that your website not only looks fantastic, is carefully designed with the prospect in mind and is easy to use which will maximise your conversion rate.
Platforms we use
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Google Display Network
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Facebook
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Instagram
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Google Ads
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Gmail Ads
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Bing Ads
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Google Shopping
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Twitter
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Youtube
Google Display Network GDN
Reach your target audience wherever they are in the world with Google Display Network. Choose a wide customer base to increase your traffic or target a specific niche to boost your click-throughs–whatever your choice, we’re here to make it happen.
Capture your target market today in the world’s biggest social media network. Its robust advertising platform gives you more ways to target your customers based on their age, location, and personal interests, and get more control of your ad budget.
Instagram ads are extra-flexible–you can use them to display still images, videos, or carousel ads, depending on whether you want to increase your brand exposure, boost your app downloads, or tell a more extensive story than what traditional ads can offer.
Google Ads
Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.
Gmail SP (gsp)
With Gmail SP, you can match your ads to your target customer’s email content. It’s powerful and super-focused so you can boost your click-throughs and capture a more eager audience.
Bing Ads
Get more control over your campaigns with Bing’s feature-rich advertising platform. Narrow them down based on their age, location, and device so you can get more targeted ads and translate them to better results.
Google Shopping
Boost your sales with Google Shopping. Each ad is displayed with the price and your shop’s name, helping improve not only your traffic, but also the number of sales you make.
Twitter Ads
Ads on Twitter are perfect if you want to engage your audience in a conversation, or to offer them fantastic deals or promos. There are also powerful tools that let you test and refine your campaigns to get improved results, each time and every time.
Youtube
YouTube is the biggest video sharing platform on the planet. It’s also one of the largest ad platforms on the web. Display your ads on videos on any device, refine your targeting–whatever you want to do, YouTube gives you the tools you need to succeed.
Google Display Network GDN
Reach your target audience wherever they are in the world with Google Display Network. Choose a wide customer base to increase your traffic or target a specific niche to boost your click-throughs–whatever your choice, we’re here to make it happen.
Capture your target market today in the world’s biggest social media network. Its robust advertising platform gives you more ways to target your customers based on their age, location, and personal interests, and get more control of your ad budget.
Instagram ads are extra-flexible–you can use them to display still images, videos, or carousel ads, depending on whether you want to increase your brand exposure, boost your app downloads, or tell a more extensive story than what traditional ads can offer.
Google Ads
Google Ads – formerly known as AdWords – is Google’s own advertising platform. Google Ads accounts for 33% of global advertising revenue, and 97% of Google’s revenue.
Gmail SP (gsp)
With Gmail SP, you can match your ads to your target customer’s email content. It’s powerful and super-focused so you can boost your click-throughs and capture a more eager audience.
Bing Ads
Get more control over your campaigns with Bing’s feature-rich advertising platform. Narrow them down based on their age, location, and device so you can get more targeted ads and translate them to better results.
Google Shopping
Boost your sales with Google Shopping. Each ad is displayed with the price and your shop’s name, helping improve not only your traffic, but also the number of sales you make.
Twitter Ads
Ads on Twitter are perfect if you want to engage your audience in a conversation, or to offer them fantastic deals or promos. There are also powerful tools that let you test and refine your campaigns to get improved results, each time and every time.
Youtube
YouTube is the biggest video sharing platform on the planet. It’s also one of the largest ad platforms on the web. Display your ads on videos on any device, refine your targeting–whatever you want to do, YouTube gives you the tools you need to succeed.
our solutions are ideal if you are
A boost in your traffic can translate to increased sales, a bigger audience, or better awareness.
We can help you do those and more through a combination of proven marketing techniques, such as:
Search Engine Optimisation (SEO)
Content Marketing
Social Media Marketing
Email Marketing
Pay-Pay-Click Marketing
Outreach
Today’s technology has made it easier for you to segment your market so you can communicate with each one quickly and more effectively. For example, you may choose social media, email, and video to promote your product. You can then customise your message per platform or use each medium as a stepping stone when building up the hype before your launch date.
How We’re Different From Every Other Marketing Agency
You May Be Considering
Diagnosis Before Implementation
All of our solutions are tailored to each individual client as we seek to scope and understand the target market before we build a campaign. We don’t copy & paste strategies as we know each client has a different objective, growth barriers and are at different stages within their marketing journey.
Identifying A Unique Selling Proposition
We help businesses craft unique selling propositions within their market so they can stand above their competition when competing in very saturated, expensive and cutthroat advertising spaces.
Maximising What We Have
Our sales funnels look a little different to other marketing companies and this is because we don’t believe in the simple solution of just pouring more money in at the top to gain that little bit extra out at the bottom. This type of approach is a very old, outdated and non creative type of marketing. We take your current campaigns and test, measure and explore new avenues to find how we can get the most out of your budget.
Forefront of Technological Advancements
We are the first to test and try new advancements within the marketing space. If there is a new platform, new ad type, application or new advancements within the rule book of advertising we are there testing and analysing what response we get by using new methods to our means of marketing.
We are not a plug and play type company
We don’t have the press play and everything will be fine type of attitude. We understand that each market is different and every market changes each and every day and to keep up with such a quick evolution you need to be proactive. Optimisation, idea/ campaign creation, competitor analysis and market research never stops in our eyes.
The lights stay on even after 6pm
We know that marketing never sleeps, and opportunities can arise at all hours, even when our clients knock off for the day we are tirelessly working in the background to keep their campaigns preforming at optimal levels.
Quality Leads with Result Driven Marketing
The way we measure the success of our campaigns is by the quality of the leads we generate through our marketing. Just like any business we work off results and all of our campaigns are designed and developed with the intent of generating results that are tangible. We don’t sugar coat impressions, views or clicks as results we focus on high quality leads.
We help you turn your website into a sales pulling rock star! All while continuing to delight them and encouraging them to be your strongest brand advocates – your word-of-mouth.
This is where most agencies (and brands) drop the ball – leaving huge money on the table and newly converted customers out in the cold when they are feeling the warmest towards your brand. Our goal is to up-sell, cross-sell, show them related content and get them coming back for more… and more… and more!
Here are just some of the brands our Strategy & Insight team have worked with.
Here at Marketing Lab, we have two different types of research projects which lead into a digital strategy: discovery projects, and insights projects.
Partner
